FTC Rules Pom Wonderful As Deceptive

Continuing their campaign against food items falsely claiming to bring good health, the Federal Trade Commission has filed a complaint against the makers of Pom Wonderful for "making false and unsubstantiated claims that their products will prevent or treat heart disease, prostate cancer, and erectile dysfunction."

The FTC complaint alleges that POM Wonderful’s heart disease claims are false and unsubstantiated because many of the scientific studies conducted by POM Wonderful did not show heart disease benefit from use of its products. It alleges that the prostate cancer claims are false and unsubstantiated because, among other reasons, the study POM Wonderful relied on was neither “blinded” nor controlled. Finally, it alleges that the erectile dysfunction claims are false and unsubstantiated because the study on which the company relied did not show that POM Juice was any more effective than a placebo.

VitaminWater got the same treatment earlier this month.

Feds Warn Owners Of Defunct Gay Youth Magazine Not To Sell Mailing List

Calling it a "major threat" to public safety, the Federal Trade Commission has issued an unusual warning to the owners of the defunct gay youth title XY Magazine, noting that since many of their former subscribers probably live with their parents, they could be endangered by the sale of its mailing list.

The U.S. Federal Trade Commission has warned two people associated with a now-defunct magazine and Web site for gay teens and young men that they would violate the privacy promises the publication made to subscribers by selling their personal information during a bankruptcy proceeding. The FTC, in a letter sent earlier this month, also suggested that the owners of XY Magazine and XY.com would be violating the privacy standards the company had in place before shutting down if they used the subscribers' personal information in a relaunch of the magazine or Web site. The personal information is listed as part of the debtor's estate in a New Jersey bankruptcy proceeding for Peter Ian Cummings, editor and founder of the magazine. XY Magazine's subscription form said it "never sells its list to anybody." XY.com told prospective subscribers that their magazines would be mailed in shrink-wrapped black plastic so that subscribers' parents couldn't tell what they were getting. XY.com users were told that personal information they submitted "will not be published," the FTC said.

XY Magazine, which published from 1996-2007, claims it possesses the names, email addresses, and street addresses of between 500,000 and one million former readers. The FTC's warning is an astonishingly positive move to protect LGBT youth. Amazing, really.